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Seeing decorated trains, buses or cars is now a custom. Today, you must have become accustomed to the advertising that runs on the bodywork of any vehicle. This curious and imaginative phenomenon is called Wrap Advertising, and it is a precise marketing methodology that has amply demonstrated its validity: the winning aspect is to transform any vehicle into a mobile billboard. Statistics in hand, many important industry analysts, trade representatives, and researchers’ state that mobile communication, part of Outdoor Advertising, has a recall rate of 97%, and the people interviewed state in 99% of cases that mobile advertising is more effective than traditional outdoor advertising fixtures. Furthermore, this type of communication can be easily localized in the vicinity of the reference public during events, shows, concerts, and other important events. To create this type of advertising, it is not necessary to paint and repaint the surface of the means of transport concerned; with t...